In her book, Different, Youngme Moon has captured the essence of successful idea brands, highlighting how they reshape consumers’ expectations by standing out in a sea of sameness. Different: Escaping the Competitive Herd by Youngme Moon. Different by Youngme Moon, 9780307460868, available at Book Depository with free delivery worldwide. https://www.barnesandnoble.com › w › different-youngme-moon › 1018391090 Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School.At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. She has held various leadership positions at Harvard Business School, including Senior Associate Dean for Strategy and Innovation and Chair of the MBA Program. Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon is the Donald K David Professor of Business Administration at Harvard Business School. Find many great new & used options and get the best deals for Different : Escaping the Competitive Herd by Youngme Moon (2011, Trade Paperback) at the best online prices at eBay… ... as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Different: Youngme Moon: 9780307460868: Paperback: Marketing - General book Youngme Moon, who chairs the MBA program at Harvard Business School, writes that marketing experts “have gotten stuck in a self-defeating cycle of competition. https://www.nateliason.com › notes › different-youngme-moon Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Prior to Harvard, Youngme was a professor at Massachusetts Institute of Technology.